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Arthur Giovanni, the founder of Giovanni Hair Care products was in his early career a leading hair stylist, and a top salon owner in the Hollywood/Beverly Hills area of California. He discovered that the hair also needed a "nutritional diet" as well as the rest of the body. He felt that if he could create products with a base consisting of vitamins, herbs, minerals, proteins and nutrients, these products would have greater predictability and would generally be much better for the hair than the standard chemically based product.
Giovanni Ingredients
Giovanni products are made from a pure vegetable protein base, the first of its kind. Giovanni is the first hair care system in history that can actually say with certainty that the regular exclusive use of their products will completely alleviate build up! The vegetable protein allows the product to be absorbed directly into the pores of the hair, absorbing the moisturizer into the skin. No sticky feeling, no residual coating and NO BUILD UP! Giovanni is also excellent for use on color treated hair, because it is all natural and prevents color fadage. Giovanni products will provide shine, manageability, softness, styling, and hold to hair.
Giovanni products will condition and moisturize naturally, and provide both essential and luxurious herbs and minerals to begin to repair some of the damage and dryness, and restore your hair to its natural beauty. |
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