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Established in 1995, Hero Nutritionals is the leader in creating innovative & unique delivery systems in the natural products industry. Hero made vitamin history by being the first company to put vitamins & minerals into a gummy delivery system. Ms. Hodges, Founder & CEO, landed on the idea of formulating high quality, nutritionally sound children’s supplements in the mid-90’s as she observed her nieces & other children gobbling up candies, particularly multi-flavored gummy bears. Ms. Hodges also observed her sister’s need to constantly remind her children to “take your vitamins”. Conventional supplements were not very appealing to the children because of their crunchy bite, chalkiness & unpleasant after-taste. Two years later, the first all natural gummy vitamin was ready for market & has since become the #1 selling children’s vitamin in the industry.
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